How to make an SEO friendly website through the use of URL
Doubt over the effectiveness of SEO-friendly URL structure is widely debated. According to some, a search engine is not capable enough to analyze URL in a proper manner. However, the statement cannot be considered as true at all.
The method of search engine optimization is pretty different from other avenues such as web designing. However, each of these methods is important for a business. It must be maintained properly throughout the process. Importance is given on the feature of crawling the web by most of the web developers. However, search engine optimization looks after the ranking of website and ROI mostly.
So, what is an URL structure of SEO friendly nature?
To achieve proper result with the SEO, it is also better to hire a professional from the very beginning. In this process, it becomes easy to implement tricks of search engine optimization in the proper manner.
A feature of SEO Friendly URL must be like the following:
Direct: URL for the duplicate content must be mentioned properly. It must come with canonical URLs at every given occasion.
Meaningful: For the creation of URL, it is better to take a cue from the keyword. Both punctuation mark and wild numbers must be avoided.
Give focus to correct URLs: Every site URL is not important in the eyes of the search engine. In some occasion, URLs are also hidden from the search engine. However, it is important to ensure the fact that the site can be accessed without any further hassle. In this way, URL can be offered for the purpose of indexing and crawling.
Strategies utilized for SEO friendly URLs
Merging of the domain name with www and non-www
Basically, two versions of domain index are found. It has been seen within the periphery of search engine especially. Combination of two versions is practiced by the optimizer quite openly and it has been accepted also. One version is connected to another perfectly by using a process called 301 redirects. A preferred version can be mentioned on the occasion too.
However, some issues with this technique can be observed too. The method can be utilized with a search engine like Google only. A restriction has been noticed with the root domain too. Through the use of the backlinks, customers can be pointed towards the www version naturally. To maintain Minneapolis SEO value with both the version, it is better to create a link between effectively.
Elimination of relative or dynamic URLs
Based on the system of the content management, URLs can be developed. It is always better to go with static URLs instead of dynamic one. Due to use of keywords, it becomes possible to obtain a great result with static URLs. Nature of the content can be known with the proper processes.
Some recommendation is given by Google and Moz on the occasion. The search engine has always given more significance to the use of underscores instead of hyphens. In case of an underscore, both the connected words are described as a single word.
Relative URLs aren’t good for search engine optimization. Some web developers may use this kind of URL. However, it is always better to avoid it.